Our Development Partner
Original Objective: Manchester's Leading AI Agency & Software Development Company
Original Objective is a premier AI agency in Manchester delivering breakthrough design combined with feature-rich, cloud-native solutions. Since 2013, we've helped businesses transform through intelligent automation, custom web development, and innovative mobile app development.
Transform Your Business with AI-Powered Solutions
Based in Manchester's Spinningfields, our team specialises in building scalable web applications, native mobile apps, and AI automation systems. We combine user-led design with enterprise-grade cloud infrastructure on AWS and Azure to deliver solutions that grow with your business.
Digital Marketing & SEO Experts
Our SEO agency and social media marketing services help businesses increase their online visibility. From AI-powered search optimisation to comprehensive social media management, we drive measurable growth for our clients.
Our Services
Comprehensive digital solutions to power your business growth
Transform your business with intelligent automation including AI chatbots, voice agents, workflow automation, and custom AI integrations that drive efficiency and growth.
From responsive website design to native mobile apps, we build scalable cloud-native solutions on AWS and Azure that power your digital presence.
Boost your online visibility with data-driven SEO strategies, social media management, and AI-powered search optimisation that delivers measurable results.
Sustainability & Ethical Technology
Partners in Sustainability, Not Just Suppliers
At Original Objective, sustainability isn't an afterthought. It's embedded in everything we do. We're proud to be partners with GreenPerks, not just suppliers, working together to create meaningful environmental impact through technology.
We understand the sustainability implications of AI and are committed to developing and deploying ethical AI solutions that balance innovation with environmental responsibility. Our AI systems are designed to be efficient, transparent, and mindful of their carbon footprint.
Read: Sustainable AI - Balancing Innovation with Environmental Responsibility
Our Sustainable Technology Commitment
- ✓Green Hosting Infrastructure: Our hosting platforms on AWS and Azure are selected with sustainability in mind, utilising energy-efficient data centres powered by renewable energy.
- ✓Ethical AI Development: We build AI solutions that are responsible, transparent, and designed to minimise environmental impact whilst maximising business value.
- ✓Tech for Good: We actively partner with companies and organisations committed to positive social and environmental change, using technology as a force for good.
- ✓Carbon-Conscious Development: From code optimisation to infrastructure choices, we consider the environmental impact at every stage of the development lifecycle...
Why Choose Original Objective?
We believe brilliant outcomes demand solid foundations: user-led design, cloud-native systems, and clean data. Our Manchester team combines technical expertise with creative innovation to deliver solutions that make a real difference.
Web Development Manchester
Custom websites, e-commerce platforms, and web applications built with modern frameworks and Umbraco CMS.
Mobile App Development
Native iOS and Android apps designed to engage users and streamline your business operations.
AI Automation Solutions
Customer service chatbots, voice agents, lead automation, and workflow optimisation powered by AI.
SEO & Social Media Agency
Data-driven SEO, PPC advertising, and social media management to boost your digital presence.